Triad Dev Connect — Monthly Event Series
Ongoing content partnership covering the monthly Triad Dev Connect networking events in Winston-Salem — recap films delivered on a recurring schedule.
This project showcases our commitment to cinematic storytelling and visual excellence. Working closely with the client, we developed a creative vision that captures the essence of their brand while pushing creative boundaries.
From pre-production planning through final delivery, every aspect was carefully crafted to ensure a premium viewing experience that resonates with the target audience.
The Work
Triad Dev Connect | June 2026 with Eugene Evans
Triad Dev Connect | May 2026 with Andrew Hewitt
Triad Dev Connect | October 2025 with Marie Whittington (PEPPERPLANE)
The Story
Challenge
Lenny J Media had already been YohDev's ongoing content partner for several years when founder Andrew Hewitt launched Triad Dev Connect — a monthly tech, design, and AI networking event for the Winston-Salem area. Running a great event wasn't the hard part. YohDev needed proof of momentum to keep attendance climbing month over month, recruiting material to reach qualified local tech talent, and promotional content for their meetup landing pages to keep driving new sign-ups — without pulling their own team off the event to produce any of it.
Solution
Lenny J Media now handles production for Triad Dev Connect as a recurring, embedded partnership. Every month, the team sets up production on-site, shoots the event recap, captures event photography and stills, and records each speaker session in long-form. Post-production happens in the days after, and the full package — recap video, long-form speaker content, and stills — is delivered through a shared Google Drive so YohDev's marketing team can promote next month's event without waiting on production.
Outcome
Eight months in, Triad Dev Connect has become one of YohDev's strongest channels for both recruiting and business development: attendance is climbing an average of 10% month over month, the event has surfaced 7–10 qualified candidates for YohDev's hiring pipeline, and generated 10 qualified business leads — several of which have converted into new partnerships and paid work, including two sales deals directly attributed to the event. YohDev estimates a 400% return on its production investment.
10%
Avg. month-over-month attendee growth
7–10
Qualified job candidates surfaced in 8 months
10
Qualified business leads generated
400%
ROI on YohDev's production investment
“DevConnect only works if people keep showing up. The recap videos and content Lenny delivers every month are doing outreach for us between events — they're why our attendance keeps climbing. We've hired off the back of this content and closed business because of it. It's not just documentation of the event, it's a big part of why the event keeps growing.”
Andrew Hewitt
Founder, YohDev
Interested in a similar project?
Let's discuss how we can bring your vision to life — or explore our video production services.
Get in Touch