I'm a Director and DP based in Winston-Salem, NC. I founded Lenny J Media after 5 years working in commercial, documentary, and event production across the Southeast.
As much as I love creating beautiful imagery, the thing that's stayed consistent through all of it: the best video isn't the prettiest frame. It's the one that does its job. That means before I ever think about lenses or locations, I want to understand what you're trying to accomplish, who needs to hear it, and what you need them to do after they watch it.
I've seen a lot of companies spend real money on beautiful content that didn't move the needle because the strategy wasn't there first. That's the problem I'm built to solve.
When I'm in a pitch meeting and it's going well, it's usually because I said something nobody else said. I'm trying to see your situation clearly and tell you what I actually think will work best for you. Sometimes that means drawing you out more, or helping you communicate the awesome vision you already have, sometimes it means pushing back on the original idea. Sometimes it means proposing two videos instead of one, or getting out of the studio and into the community. Whatever gets you to the goal.
How We Work
Discovery
Before anything else, we sit down and get into your goals, your audience, your market. We ask questions most videographers don’t ask. This is where the strategy gets built.
Pre-Production
Shot lists, locations, interview prep, scheduling. Every production decision traces back to what we figured out in discovery. No wasted frames.
Production
On-set, we move with intention. Shot on professional cinema cameras. Directed — not just filmed. You’ll know exactly what we’re capturing and why.
Post-Production
Structured two-round revision workflow. We deliver a first cut with clear direction notes, you respond, we refine. Final delivery in your format, on time.